Tabetha is the creator of the Plus Delta 314 User Adoption methodology and workshops.

After years of consulting and coaching individuals and companies on how to implement CRM, her passion for understanding the “why” lead her to a deep study of psychology and alternative methods of driving change, such as neurolinguistics programming. Combining “self-help” change theories with real-world business challenges, she has helped hundreds of users feel empowered in their business and personal lives.

She leads a CRM practice specializing in the execution of well designed, industry-specific solutions using CRM; but, in her spare time, follows her passion of inspiring positive change and driving user adoption.

Tabetha holds a Project Management Professional certification and is a member of the International Federation of Coaches, as well as a leader of the local CRM user group community in St. Louis, Missouri. She is a much sought-after workshop leader, drawing on her personal experience from working directly on hundreds of CRM and technology change initiatives.

As a coach, she has delivered practical yet innovative tips on how to motivate and identify barriers to change. Having experienced many of the pitfalls that most CRM project teams experience, she is able to proactively communicate what to expect to assist people in mitigating risk and prepare their people for the change. Tabetha also frequently speaks at corporate events and at leading industry conferences such as CRMUG Summit.

For more information please go to Tabetha’s LinkedIn Profile.

Tabetha Sheaver Headshot
Tabetha Sheaver
User Adoption and Change Advocate


Patrick Dorsey has spent his career as a professional business writer helping people and businesses tell their stories.

He’s been called “the best tech writer that I have found in the St. Louis market” and his work speaks for itself: upon award of a contract worth $1.5 billion in business in just its first year, the state making the award commented that the proposal he wrote was “so well written we couldn’t not give you the business.”

He applies his twenty-plus years of skill and experience as a business and technical communicator to every project he takes on. As a contributor and manager, he has produced materials for large and small companies across a range of diverse industries that include IT, health care, insurance, utilities, manufacturing, and government. He has developed formidable interviewing skills that enable him to quickly understand not just the information a client wants to get across, but also to grasp why they need to get it across—in other words, their story—and deliver anything from technical and training materials to web content, blogging, and proposals.

Patrick Dorsey is also a published author with two Amazon bestsellers as well as his book on RFPs and proposals, Write the Winning Proposal.

Pat Dorsey Headshot
Patrick Dorsey
Professional Business Writer