Plus Delta stands for Positive Change. 314 stands for 3 nails, 1 cross, 4 you. This name was designed specifically to drive users toward exactly what they are trying to accomplish – positive change. The 314 pays homage to the glorification of the one who gives us the power to accomplish the change.

You don’t have to be a Christian to use our services, but we will live our lives and operate our business on the scriptural tenants found in the Bible.

Our goal is to live our lives for the Glory of God and if you see something unique in who we are, or how we do business, and want to know why and how we are different, we will tell you the story of the gospel.


Tabetha is the creator of the Plus Delta 314 User Adoption methodology and workshops.

After years of consulting and coaching individuals and companies on how to implement CRM, her passion for understanding the “why” lead her to a deep study of psychology and alternative methods of driving change, such as neurolinguistics programming. Combining “self-help” change theories with real-world business challenges, she has helped hundreds of users feel empowered in their business and personal lives.

She leads a CRM practice specializing in the execution of well designed, industry-specific solutions using CRM; but, in her spare time, follows her passion of inspiring positive change and driving user adoption.

Tabetha holds a Project Management Professional certification and is a member of the International Federation of Coaches, as well as a leader of the local CRM user group community in St. Louis, Missouri. She is a much sought-after workshop leader, drawing on her personal experience from working directly on hundreds of CRM and technology change initiatives.

As a coach, she has delivered practical yet innovative tips on how to motivate and identify barriers to change. Having experienced many of the pitfalls that most CRM project teams experience, she is able to proactively communicate what to expect to assist people in mitigating risk and prepare their people for the change. Tabetha also frequently speaks at corporate events and at leading industry conferences such as CRMUG Summit.

For more information please go to Tabetha’s LinkedIn Profile.

Tabetha Sheaver Headshot

Tabetha Sheaver

User Adoption and Change Advocate


Patrick Dorsey has spent his career as a professional business writer helping people and businesses tell their stories.

He’s been called “the best tech writer that I have found in the St. Louis market” and his work speaks for itself: upon award of a contract worth $1.5 billion in business in just its first year, the state making the award commented that the proposal he wrote was “so well written we couldn’t not give you the business.”

He applies his twenty-plus years of skill and experience as a business and technical communicator to every project he takes on. As a contributor and manager, he has produced materials for large and small companies across a range of diverse industries that include IT, health care, insurance, utilities, manufacturing, and government. He has developed formidable interviewing skills that enable him to quickly understand not just the information a client wants to get across, but also to grasp why they need to get it across—in other words, their story—and deliver anything from technical and training materials to web content, blogging, and proposals.

Patrick Dorsey is also a published author with two Amazon bestsellers as well as his book on RFPs and proposals, Write the Winning Proposal.

Pat Dorsey Headshot

Patrick Dorsey

Technical Writer


Jaclyn Tripp is a Communication Strategist who creates engaging social media and advertising content and manages the execution of projects.

With a Bachelor’s Degree in Business Entertainment Management from Missouri State University, and over 10 years of experience being creative and connecting with people, she has helped hundreds of clients’ projects succeed.

Jaclyn believes that the keys to success in any project are good communication, transparency, and genuineness.

She is also a Black Belt in Taekwondo, a Gold Medalist Figure Skater, an avid crafter and cannot live without donuts.

Jaclyn Tripp Headshot

Jaclyn Tripp

Communication Strategist


Pamela Kelly's interest in supporting others began long before her professional career. Whether helping her classmates with homework questions, assisting the teachers prepare information packets for group outings, being of administrative service to others is what she thrives on. The reason… she wants to get everyone excited about what shes's excited about and that is everything in the world of Administrative support.

Pamela has spent 3 decades supporting companies such as Emerson, Mercy, SSM Healthcare, Scottrade and others where she has been able to utilize a varied skillset.  The opportunity to share her skills and knowledge with such a diverse set of industries has earned her a lifetime achievement award for her services as an Executive Assistant and a rating in the Top 10 for her skills in Finance.

It was a natural career move for Pamela that she would open her own remote business to help small and large businesses deal with their administrative needs.

When she's not working, you will find her spending time with her husband and four dogs. She is also an avid reader of mysteries.

It is always a pleasure for her to provide service for others.

Pamela Kelly Headshot

Pamela Kelly